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Your marketing campaign needs to be more sophisticated than slapping your logo on a few promotional items and calling it a day. The most successful companies carefully research their target markets to learn what they want and need in a brand. As a promotional products supplier, we have experience helping companies make the best use of their marketing dollars.
Continue reading to learn what you should and shouldn’t do when planning a promotional item campaign.
It’s a myth that people love anything that’s free. While people are quick to accept free things, this doesn’t mean they won’t throw out your promotional items later. This is why it’s important you research your target audience before ordering promotional items. That way, you’ll be able to choose your target audience will value and want to keep.
We offer a wide range of promotional items, so think carefully before placing your order. We offer custom t-shirts, water bottles, duffle bags, reusable grocery totes, beach towels, and anything else you can think of. Having this much variety gives you the freedom to choose promotional products you think your target audience would love.
Promotional items don’t work if they’re thrown in a drawer and forgotten. Likewise, your promotional products won’t do any good if they’re sitting in a landfill. We want to help you choose promotional gifts your target audience will actually use. For example, most people use coffee mugs or set them on their desks at work where they’ll be seen by other people.
Giving away the cheapest promotional items may not leave the best impression on your leads or clients. It’s better to make a good first impression on a small group of people than to make a bad first impression on a lot of people. In other words, it’s worth spending a little more to choose the right promotional products for your target audience.
We recommend creating a brand style guide before starting any major marketing campaigns. A style guide is what you reference to make sure your logo, colors, and other branding elements appear consistently across all mediums.
Depending on the promotional items you’re using, you may want your logo to appear horizontally, vertically, or as a shortened version. Our graphic designers can help you come up with different versions of your logo to use on promotional products. That way, your always look polished and professional.
Think about how much space you have on an ink pen. Do you really have enough space to include your company’s logo, tagline, phone number, address, and team photo? When you’re designing small promotional products, you need to prioritize what details are going to be most important to your target audience. Our graphic designers can help you visualize how much space you have to work with before getting started.