How to Use Custom Signs and Banners for Marketing

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How to Use Custom Signs and Banners for Marketing

Custom Signs and Banners in Grand Rapids, MI

While more and more people are using the internet to find the latest deals, customized signage remains a popular way for businesses to share information. Custom signs are the most beneficial when you’re trying to stand out during a trade show, announce a product to foot traffic audiences, or need to spread brand awareness visually. To learn more about the ways to incorporate custom signs and banners into your marketing strategy, keep reading.

How Custom Signs and Banners at Trade Shows

Did you know that 4 out of 5 people who attend trade shows have the intention to buy? Trade shows are a great opportunity to gain new customers—if you can stand out from the competition. A custom business sign or banner can make it easier for potential customers to find your booth. 

A custom trade show bannercan be done in your corporate colors and can include your company logo. They can also be designed to match your trade show flooring to give your booth a professional aesthetic. 

Things like keywords and simple phrases are good to add on banners and signs because they tell foot traffic what your company offers. Simple words and expressions can stick in people’s heads while they shop at other booths and after they leave.

How Custom Signs Help with New Product or Service Announcements

Custom business signs and banners can be used to announce new products and services

For example, if you run an ice cream shop, you might want to put a banner outside your business announcing a new flavor. Likewise, if you are trying to promote a new line of clothing, banners inside your store can alert customers to the new clothes available. 

Signs draw people’s attention, and that attention can be converted into a sale. Without good persuasive signage, people are less likely to linger in your store or contemplate actually buying an item. 

Custom Signs Help with Sale Announcements

Sales are designed to move certain products and encourage people to buy items they may never look at otherwise. However, what good is a sale if no one knows about it?

If you are getting ready for a big sale (especially around the holidays), we recommend placing outdoor bannersnear the front doors to attract customers. Even if people don’t typically look at products in your store, they will be drawn to notice the banners. The human eye is attracted to things that stand out, and banners or signs in front of your store makes yours look different from the rest. 

Horizontal and vertical banners are an effective marketing strategy to announce sales when combined with other tactics. On top of this, people automatically read text when they look at it. So, promoting a sale with a banner is like handing someone a flyer to look at except you don’t have to hand out 10,000 flyers. 

One of our best tips on how to design a business sign is to keep text to 6 words or less. This is because you have a limited amount of time when someone is driving or walking by your business to get their attention. 

Avoid the temptation to cram as many words as possible onto your sign or banner because although people may start to read it, people tend to break off and ignore large blocks of text. Keep your message short and memorable. For example, “60% Off Children’s Shoes” is quick and to the point. 

For more vinyl banner design tips or outdoor banner design inspiration, we recommend contacting a customized signage company near you.

Custom Banners are Welcoming to Guests

As soon as people pull into your parking lot, they are already making snap judgments about your business. 

It’s said that people form an opinion about a place within the first 7-10 seconds. This is why it may be a good idea to create a customized sign or banner that welcomes guests to your store or place of business, and shows them something they like such as deals or seasonal products. 

A customized welcome sign may also be a good idea if you are holding an event. Not only do welcome signs serve as a cheerful greeting for guests, but they also show them where they need to go. This eases a guest’s mind and shows that your establishment is professional and cares about its customers. 

In Need of Custom Signs and Banners? 

SportingU is a Byron Center, MI custom sign and banner company that is dedicated to helping customers develop marketing strategies. If you wish to order custom signs and banners or talk about a design for your company, feel free to reach out and contact us online or give us a call at (616) 730-1614. We can't wait to make something that your guests will love!


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